1、2024 Advertising Insights ReportFor Finance/Insurance2024 Advertising Benchmarks For Finance/InsuranceThe 100%digital future of television is imminent.Amazon Prime,Apple TV+,Netflix,and other streamers have announced ad-supported subscription tiers.Live sports are moving to streaming,and you can bet

2、 advertiser dollars will move there as well.Marketers will spend more than$40 billion on CTV advertising in 2027,according to eMarketer projections.To help advertisers stay competitive,in the following report,Innovid has analyzed 380 billion video advertising impressions across verticals served on o

3、ur platform between Jan.1-Dec.31,2023.We have an unprecedented view into streaming viewership and our data can help Finance/Insurance advertisers understand how to connect,engage,and drive outcomes in a media world dominated by CTV.Introduction2024 Advertising Benchmarks For Finance/InsurancevFinanc

4、e/Insurance Video Impression Share By DeviceOverviewRegions AnalyzedNAMLATAMAPACEMEACTV12%Desktop33%Mobile56%vAmong Finance/Insurance advertisers,CTVs share of impressions has grown by 100%since 20192024 Advertising Benchmarks For Finance/InsuranceClick-Through RateEvaluate the impact that ad length

5、,device,and creative format have on click-through rate.Data Featured In This Report135Engagement RateDive deep into engagement,gaining insight into how ad length,device,and creative format impacts interaction.Video Completion RateBreak down the influence that different lengths,devices,and formats ha

6、ve on video completion rate.42Average ReachCompare the average reach seen across all video impressions to how the vertical is approaching reach.Average FrequencySee the average frequency seen across all video impressions vs.how the vertical is approaching frequency.2024 Advertising Benchmarks For Fi