1、The CTV Advertising Insights Report 2024Your Data-Driven Sourcefor CTV Performance TrendsThe 100%Digital Future of TV Is Hurtling Toward Us.Are You Ready?The 100%digital future of television is imminent.Amazon Prime,Apple TV+,Netflix,and other streamers have announced ad-supported subscription tiers

2、.Live sports are moving to streaming,and you can bet advertiser dollars will move there as well.Marketers will spend more than$40 billion on CTV advertising in 2027,according to eMarketer projections.Advertisers,you need to prepare for whats coming,and Innovid is the CTV partner to help you succeed

3、in this new world.In 2023,our ad server delivered almost 380 billion video impressions,and 53%of those impressions were via CTV.We have an unprecedented view into streaming viewership.That means we have invaluable insight for CTV advertisers.Our data can help you understand how to connect,engage,and

4、 drive outcomes in a media world that will be dominated by CTV.The CTV Advertising Insights Report 20241|Lets take a deeper dive into the data.Key High-Level FindingsThe CTV Advertising Insights Report 20242|Consumers are flocking to CTV.With cord-cutters and cord-nevers growing,a significant portio

5、n of that audience is unreachable via traditional linear TV.Advertisers understand this fact,andCTV advertising impressions accountedfor 53%of Innovids total video impressions in 2023,which increased 12%over 2022.Your Audience IsWatching CTVCTV ScalesReach and FrequencyThe biggest screen in the hous

6、e delivers top-end engagement:advanced interactive campaigns on CTV achieve engagement that is 4.6x higher than mobile and 10.3x higher than desktop.AdvancedCreative Delivers With an average frequency of 7.42 across all CTV campaigns and unique reach of 87%for campaigns using five or fewer publisher