1、02Balenciagas 2025 Spring Fashion Show secures the No.1 ranking for trending topics on the entertainment chartFashion showsRalph Laurens content-based livestream room Professional Men&WomenTrending contentInnovative branding ads:Confession Balloon&More Than One ScreenNew ads productsHIGHLIGHTSLuxury

2、 Industry Quarterly Trend FocusLatest industry informationHighlightsApril-JunePart03LUXURY INDUSTRYQUARTERLYTREND FOCUS01Luxury Industry Quarterly Trend FocusFashion shows04Luxury fashion showsA total of 5 luxury fashion shows were hosted on Douyin in Q2 2024BalenciagaMay 30LOUIS VUITTONJune 18PRADA

3、June 16GucciJune 17DIORJune 21DIORJune 24Luxury Industry Quarterly Trend FocusFashion shows05BalenciagaBrand popularity increased rapidly,reaching the No.1 spot on the entertainment chart36KNew followers for official brand account100Mn+Total online impressionsHighest ranking achieved by the topicBal

4、enciagas 2025 Spring Fashion Show establishes a complete conversion path through livestreams+trending topics AudienceSOVBefore the showAfter the showDuring the showCelebrity-related topics continue to generate buzz and dominate trending chartsCelebrity teaser video generates widespread attention onl

5、ineMultiple topics dominate rankingsTrending topics LivestreamsLivestream follower acquisitionNo.1 on the entertainment chartLuxury Industry Quarterly Trend FocusTrending content06Ralph LaurenContent-based livestream Professional Men&Women created for Super Brand Day launchRalph Laurens Super Brand

6、Day opening tops Douyins luxury brand chart at No.1Super Brand Day resources fashion media celebrities&creators:A three-way collaboration to create fashion trends on DouyinGQ Editor-in-ChiefROCCODomineering CEOYitian HuWorkplace rising starQiao XinWorkplace newbieMen QiangOfficeReception roomCafCont