1、Followers3.2MThis monthLast month2024Influencer MarketingBenchmarks ReportSports&FitnessTravelFood&drinkHealthFashionInfluencer marketing is on a meteoric riseMore than 80%of marketers agree:influencers are an essential part of their overall social media strategy,according to a Q3 2023 Sprout Pulse

2、Survey.Yet,the same survey found almost half of marketers struggle to measure the effectiveness of their influencer campaigns.Many dont know which benchmarks they should be hitting to remain competitive with other industry players.Another third face resource constraintsstemming from plateaued or shr

3、inking budgetsthat keep their best influencer marketing ideas grounded.Without knowing what influencer marketing success looks like,it can be hard to secure future buy-in or make the case for continuing current influencer marketing efforts.We surveyed over 2,000 consumers to get their perspective,an

4、d gathered data from Tagger by Sprout Social to uncover what constitutes successful influencer marketing ROI for brands across industries.Are your influencer marketing investments paying off?Jason Doyle$14kPerformanceThis monthLast month01Influencer Marketing Benchmarks R|SproutSocial02Influencer Ma

5、rketing Benchmarks R|SproutSocialFor brands in these categories,these insights can help you connect the dots when designing campaigns and finding influencers to partner with.For others,it can inspire unexpected partnerships with influencers who already align with your audiences interests.Creating in

6、fluencer content audiences wantThe consumer POV:across demographics,people are most interested in influencer content in the food and drink,beauty,and fashion categories.But when you zoom in,there are distinctions across genders and ages.Sports rank highly for both men and Gen X.Gen X favors influenc