1、YouGov Global Sport Buzz RankingsLiving Consumer Intelligence|AbouAbout tandand w whahat wt we doe doSportsIndex is one of YouGov Sports signature tools.It operates in 35 markets around the world,tracking 200 key domestic and international competitions across more than 30 sports.A core of 21 propert

2、ies is tracked in every market,allowing for international comparison.Many other events,leagues and tournaments appear in multiple markets;while some competitions are tracked only in the country which hosts them.In every market,YouGov takes a list of the leading sports properties a mix of domestic an

3、d international events,competitions and leagues and,based on 700,000 surveys annually,measures the publics perceptions of them.Every day,and for every property on our list,we track 16 separate brand metrics,providing a treasure chest of data for sports marketers and administrators.SportsIndex provid

4、es our clients the capability to do everything from measuring the effect of yesterdays news headlines to establishing a season-on-season trend stretching back years.And because it operates internationally,users can track and compare properties across the world.ContentsContents4Our data5Whats a Buzz

5、Score?6Foreword&key takeaways7Overall sports buzz rankings 3Our dataThe 2023 Buzz Report provides insight into all of the sports events we monitor against just one of the 16 metrics we measure Buzz.Every day,we ask 100 people these questions.“Over the PAST TWO WEEKS,which of the following sporti

6、ng events/leagues have you heard something POSITIVE about(whether in the news,through advertising,or talking to friends and family)?Now which of the following have you heard something NEGATIVE about over the PAST TWO WEEKS?”From the answers we collect,we derive a Buzz score for each Whats a Buzz Sco