1、The Low Carbon Lifestyles WheelBehaviors,Barriers and Benefitssupported byvExecutive SummaryDoes Personal Action for Climate Matter?Bias StatementHow To Use This ReportThe WheelBarriers To ActionBusting The Barrier BingoBenefits That Spark Action How We Developed the Action Wheel Partners In This Re

2、portFurther Reading34101112182122252627Table of contentsExecutive SummaryFuterra and BEworks as authors,with the support of WBCSD,have built our Action Wheel of low carbon behaviors,synthesized from the Intergovernmental Panel on Climate Change(IPCC)report.We offer pathway behaviors to the IPCC Hous

3、ehold Consumption Options to Reduce GHG Emissions.To note:each behavior is designed for high emissions households,more likely to be found in the Global North.This report also challenges the concept of a value-action gap.Instead,we propose a set of barriers,some practical and other perceptions,that n

4、eed to be removed so publics can take the action they have repeatedly said they would like to.Additionally,we propose a set of new functional,social and emotional benefits that will help to close the gap and spark personal behavior change on climate.We consider these benefits to be crucial for the f

5、uture of sustainable progress,as they are set in opposition to sacrifice-centric narratives around climate action.This report is designed to help business leaders,policy makers and solutionists identify the behaviors they can positively influence.Brands and businesses can use these resources to desi

6、gn new products/services and behavior change campaigns that align with sustainability targets.Policy-makers can uncover existing barriers to overcome,even when access and affordability have been accounted for.Start-ups and innovators can identify new areas of opportunity to tackle stubborn challenge