1、Portugal 25 2024 The annual report on the most valuable and strongest Portuguese brands July 2024Brand Finance Portugal 25 2 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4David Haigh,Chairman&CEO,Brand FinanceForeword 5Pilar Alonso Ulloa,Managing Director,Iberia(S

2、pain,Portugal)and South AmericaRanking Analysis 8Brand Value Ranking(EURm)17Insights 18Impact of Sustainability on Consumer Decisions 19Robert Haigh,Strategy and Sustainability Director,Brand FinanceMethodology 21Our Services 27Our teams have experience across a wide range of disciplines from market

3、ing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Va

4、luation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the te

5、st every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisation

6、s of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds leading brand valuation consultancyFor business enquiries,please contact:Richard HaighManaging DFor media enquiries,please contact:Penny ErrickerGlobal Press EFor all