1、SPECIAL REPORTHealth and Wellness:Whos Your Target Consumer?2 L.E.K.ConsultingSPECIAL REPORTContentsAbout L.E.K.ConsultingWere L.E.K.Consulting,a global strategy consultancy working with business leaders to seize competitive advantage and amplify growth.Our insights are catalysts that reshape the tr

2、ajectory of our clients businesses,uncovering opportunities and empowering them to master their moments of truth.Since 1983,our worldwide practice spanning the Americas,Asia-Pacific and Europe has guided leaders across all industries from global corporations to emerging entrepreneurial businesses an

3、d private equity investors.Looking for more?Visit .L.E.K.Consulting is a registered trademark of L.E.K.Consulting LLC.All other products and brands mentioned in this document are properties of their respective owners.2024 L.E.K.Consulting LLCIntroduction.3Seven archetypes comprise H&W consumers.4New

4、/emerging dimensions of H&W can highlight key differences between archetypes.6 Ten fast facts about H&W consumers.11A new,more in-depth understanding of H&W customers.123 L.E.K.ConsultingSPECIAL REPORTAsk a dozen people what health and wellness(H&W)means to them,and youll likely get a dozen differen

5、t answers.Thats partly a reflection of how diverse and dynamic the H&W market has become over the years and how the ways that people define H&W are constantly expanding.But it also has a lot to do with the individuals relationship to their own physical and mental well-being.With that in mind,in late

6、 2023 L.E.K.Consulting set out to develop a comprehensive view of H&W consumers preferences and behaviors.We began by surveying over 1,800 adults across the U.S.about their engagement in a range of lifestyle and shopping activities from exercising and eating right to using personal care products and