1、THE FUTURE OF RESTAURANT SERVICEThe future of restaurant service The decision to open a restaurant typically springs out of a passion for good food and drinks,for creating a culinary experience.But as you know,the reality of running a restaurant is lined with hard work,low profit margins and intense

2、 competition.And new generations of customers are raising the stakes.They are connected 24/7 and see technology as central to their lifestyle.And you dont want to ignore this segment.Because before long they will be your main customer base.Obviously,the heart of a restaurant has not and will not cha

3、nge.Its still about great food,service and atmosphere.But your guests now have new and additional expectations.They prioritize convenience,personal-ized service and speed as much as they do good food.They dont want to hear your specials they want you to listen to theirs.Technological advances,from d

4、ata collection to digital tools,have opened new ways for you to connect with your customers.What digital adjustments you end up with will depend on your type of restaurant.But be sure,digitization comes with a world of potential benefits.1|Attracting customers Attracting customers1.1|Attracting cust

5、omers Increase the accessibility to your restaurant A group of friends are planning dinner together.One of them is suggesting they do local take-out and eat at her place.Another is pitching his favorite restaurant.Friend number three is using her phone to check reviews from a couple of different pla

6、tforms.They pick a place they like and book a table.In the taxi on the way over,they pre-order their meals while letting the restaurant know about their allergies.Just because they want to socialize,they dont necessarily want to be on your staffs schedule or wait in a phone line to book a table.And