掌握新的消费者范式：将数字体验转化为新贷款机会的投资回报率引擎.pdf

1、Product Marketing,TruEmpowerSarah Ann Krier1May 2024Mastering the New Consumer Paradigm:Turn Digital Experiences Into ROI Engines for New Lending Opportunities 2024 TransUnion LLC All Rights ReservedAgenda2024 US Financial Services Summit1.What market trends are influencing consumer expectations for

2、 financial institutions?2.What does a successful digital experience strategy look like to meet these needs?3.What outcomes and ROI does a holistic digital experience drive?4.Key Takeaways2 2024 TransUnion LLC All Rights ReservedFor well over a decade,consumer access to credit information has increas

3、ed in the US,championed by a few core industriesConsumer reportingFinancial servicesOffer aggregators34Confidential|Internal use only 2024 TransUnion LLC All Rights Reserved4Consumers today know credit monitoring is important&many regularly engage with it1.TransUnion Global Study Finds More Than Hal

4、f of U.S.Consumers Use Credit Monitoring to Open New Credit Accounts2.TransUnion Consumer Pulse Study,Q2 2023486%of US consumers believe monitoring their credit report is moderately to extremely important158%of US consumers report checking their credit reports at least monthly,with 22%checking weekl

5、y1Only 54%of consumers believe they have sufficient access to credit and lending products25Confidential|Internal use only 2024 TransUnion LLC All Rights Reserved5Consumers today know credit monitoring is important&many regularly engage with it86%of US consumers believe monitoring their credit report

6、 is moderately to extremely important158%of US consumers report checking their credit reports at least monthly,with 22%checking weekly1Only 54%of consumers believe they have sufficient access to credit and lending products251.TransUnion Global Study Finds More Than Half of U.S.Consumers Use Credit M