1、 2024 Nielsen Consumer LLC.All rights reserved.An inside look 2024:Then,Now and BeyondYour gauge to what is happening in the small and medium business universe from around the world.2024 Nielsen Consumer LLC.All rights reserved.2024 Nielsen Consumer LLC.All rights reserved.Contents234710Forward by A

2、ndrew CriezisMapping out the marketWhos tired of inflation?Good price,good life131616All the Omni ways you can goGrowing forwardDiscover how to uncover opportunitiesA Global Survey Report NIQs An Inside Look was a global survey to a digital panel comprising of business owners from 47 markets represe

3、nting approximately$26 million*in FMCG sales value.It was designed to understand the realities faced by SMBs in todays economic and retail landscape.Fieldwork:March to May 2024.Regions represented:Asia Pacific,Latin America,North America,Europe,Middle East&Africa and China.*Based on NIQ RMS segmenta

4、tion for small and medium businesses 2024 Nielsen Consumer LLC.All rights reserved.3AndrewCriezisPresidentGlobal SMBNIQ owns the largest database of food industry consumer shopping behaviour in the world,processing more transactions a day than Mastercard.We have the privilege of supplying this data

5、to over 10k brands in 81 countries,and to the retailers who list them.But this asset is only valuable if we completely and constantly understand our customers and the trends and changes impacting their businesses.They use our data to navigate these,and it is vital for us to understand them too.This

6、study talked to hundreds of Small and Medium Sized Businesses around the world.We asked them about price and inflation,government support,generational trends,the movement of shoppers from in store to online,and more.The insights contained in this report are designed to be practical and actionable,of