1、eCommerce Benchmarks&Insights for Multichannel Alcohol BrandsHow MikMak helps Alcohol brands grow,commerce-first2024 eCommerce Report-EuropeReport overviewThe UK represents the largest European market for Alcohol,where it accounts for 72.3 percent of eCommerce in the beverage industry the beverages

2、eCommerce.The average Purchase Intent Rate*for Alcohol brands is currently 2.5 times greater than the average purchase intent rate in Europe for other categories on brand websites and 1.4 times greater that the average for media according to the MikMak Shopping Index.The Alcohol eCommerce market in

3、Europe is forecasted to increase to over 12 billion euros by 2028.Revenue of the Alcohol market in Europe from 2018 to 2028(in billion euros)Source:Statista Market Insightsin billion eurosIn this report,we will outline European Alcohol eCommerce and shopping trends based on benchmarks and insights f

4、rom the MikMak Shopping Index,with a focus on the UK and French markets.This year,the Purchase Intent Rate*for Alcohol brands have been above the European commerce benchmarks,with 55 percent on brand websites and 9.5 percent on media.Alcohol prices rose by 9.8 percent in Europe in 2023.This may have

5、 influenced European consumers to spend more on Alcoholic beverages to drink at home,rather than going out to bars.The average basket at Alcohol retailers contains 1.9 items in the UK and 1.8 items in France.Average Purchase Intent Rate-Alcohol-EuropeThe percentage of shoppers who clicked through to

6、 at least one retailer.Purchase Intent Rate:Average Basket Size-AlcoholUK1.9itemsFR1.8itemsAccelerate sales&market shareFor any brand,it is important that across all media and brand websites,shoppers can find and buy your Alcohol products quickly and easily,in-store and online.Right now,social platf