1、 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.A Spotlight on the LGBTQIA+beauty consumerJune 2024 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.Self-identification as LGBTQ+is on the rise in the U.S.,with th

2、ese consumers now representing over$69 billion in spending power.They are integral members of communities across the nation,showcasing diversity in personal characteristics,socioeconomic backgrounds,health statuses,and lived experiences.Understanding the diversity of the consumers we serve is crucia

3、l.Our data-driven insights help reveal consumers preferences,behaviors,and needs.These insights are invaluable,helping us tailor products,marketing strategies,programs,and customer experiences that resonate authentically.Its important to embrace and understand the unique identities and experiences w

4、ithin the LGBTQ+community.It drives innovation,builds loyalty,and fosters a culture of respect and inclusion.Inclusive brands resonate more deeply with customers,creating strong emotional connections and long-term loyalty.Consumers are more likely to support and remain loyal to brands that authentic

5、ally champion LGBTQ+rights and visibility.By empowering voices and creating lasting change,we ensure everyone feels valued and celebrated.Dominique Brown Manager DEI Programs NielsenIQ 2023 Nielsen Consumer LLC.All Rights Reserved.3Pride Month 2024:Origins,Parades&Dates|HISTORY A History of LGBTQIA+

6、and Pride Month Marketing-Big SeaHow did pride month begin and how have brands played a role?The Evolution of Pride MonthStonewall UprisingFirst Pride ParadeBrands Start Backing PrideIKEAs Groundbreaking CommercialFirst Pride MonthPride Today196919701980s+90s2000President Clinton officially designat