1、SHOPPERPREFERENCEREPORTGERMANY EDITIONThe shopping experiences consumers expect in 2024Explore the nuances of German consumer behavior throughBazaarvoices Shopper Preference Report,a thoroughexamination of the factors influencing consumption trends.Engaging 8,089 respondents across six countries and

2、spanning age groups from 18 to 65,this report providescomprehensive insights.Centered on Germany,the report delves into theperspectives of over 1,005 German respondents.By integrating global data,it vividly illustrates emerging trendswithin the country.Unveiling interesting findings,the report sheds

3、 light on thecontent driving German shoppers purchasing decisionsacross dominant social media platforms.It delves into theirpreference for private labels versus store brands and uncoversthe primary drivers of brand loyalty.SHOPPER PREFERENCE REPORT|GERMANY EDITION 2024 BAZAARVOICE,INC.2Yes57.3%No42.

4、7%Clicks and BricksRegarding online shopping,German shoppers crave a seamlessshopping experience,whether scrolling through social media orstores.They are big fans of using brand apps to stay connected withtheir favorite stores.3SHOPPER PREFERENCE REPORT|GERMANY EDITION 2024 BAZAARVOICE,INC.Have you

5、returned to a physicaloffice for a percentage of yourwork week in 2023?Germany reports the lowest rate ofindividuals returning to physical offices.71%69%65%64%63%57%Since returning to work,asignificant portion of Germanconsumers have maintained theirpreference for online shopping.Has your return to

6、work led toyou spending in physical storesinstead of online?YESNO42%58%4SHOPPER PREFERENCE REPORT|GERMANY EDITION 2024 BAZAARVOICE,INC.34%32%30%24%23%22%Do you spend more money online or in-store shopping?Who are the biggest online shoppers?After the UK,German shoppers stand out as the second-highes