1、Personalization or contextualization:which is better?Whats inside 2024 BAZAARVOICE,INC.2PERSONALIZATION OR CONTEXTUALIZATION:WHICH IS BETTER?3 Introduction7 What is e-commerce personalization?10 How is e-commerce contextualization different?15 Raising the contextualization bar in 202419 Contextualiz

2、ation in action22 In conclusion23 Why choose Bazaarvoice Contextual Commerce?97-98%of a websites traffic consists of new,unknown,or anonymous visitors.1 2024 BAZAARVOICE,INC.3PERSONALIZATION OR CONTEXTUALIZATION:WHICH IS BETTER?71%of online shoppers expect tailored shopping experiences.76%of them ex

3、press frustration when these expectations arent met.2 With Google phasing out third-party cookies,achieving this goal is more challenging than ever.2024 BAZAARVOICE,INC.4PERSONALIZATION OR CONTEXTUALIZATION:WHICH IS BETTER?87%83%24%of online sellers say their current personalization system cant accu

4、mulate intelligence over time to provide personalized experiencesof digital retailers consider AI implementation for contextualized experiences a major hurdleof e-commerce brands currently employ AI-driven contextualization technologyIf youre among the many e-commerce retailers feeling the pressure

5、to deliver the experiences your customers want,youre not alone:2024 BAZAARVOICE,INC.5PERSONALIZATION OR CONTEXTUALIZATION:WHICH IS BETTER?Fortunately,weve got your back!This guide offers valuable insights from Bazaarvoice Contextual Commerce experts to help you understand the difference between pers

6、onalization and contextualization,explore implementation methods,and discover how these two strategies can work together to supercharge your commerce engine.2024 BAZAARVOICE,INC.6PERSONALIZATION OR CONTEXTUALIZATION:WHICH IS BETTER?What is e-commerce personalization?At its core,personalization tailo