1、April 2024Dentsu Consumer Navigator:Summer Travel Look Ahead|Navigator|Navigatordentsu Consumer Navigator Summer Travel 2024About this studyThe survey was conducted by dentsu via Toluna,an online research panel.Administered on April 8th,2024.Distributed among a random sample of 1,000 U.S.respondents

2、 18 years of age or older.Controls for nationally representative weighting across age,gender,region,race and ethnicity(using the latest publicly available U.S.Census numbers).Contents0101Top Consumer Insights02Inflation Is Shaping Travel Habits03Summer Travel Is On The Itinerary 04Travel Planning Eq

3、uations Are Personal05Closing Thoughtsdentsu Consumer Navigator Summer Travel 2024Summer travel continues to grow beyond“revenge travel.”According to our survey,intent to travel this summer(81%)has hit a three-year high-all but erasing the pandemic slump!Over half of consumers are planning multiple

4、vacations and younger generations are more likely than older generations to be planning a greater number of summer trips.Exploring the US and road trips are THE vacations of the summer.76%of Summer Travelers are planning domestic vacations,a 6-percentage point increase from 2023.After beach/resort t

5、rips,road trips(41%)are the second most popular type of destination travelers say they will visit.And,personal cars appear to be the most popular option for travel this summer,more so than flying.Summer Travelers prioritize travel over other spending.Inflation is a concern for 66%of consumers who ar

6、e traveling this summer.Our survey finds that most Summer Travelers plan to cut back on other areas of spending,such as dining out,luxury items,and fast food,to increase their funds for travel.01dentsu Consumer Navigator Summer Travel 2024While travelers are taking steps to save,“splurging”is rising