赞助商：Twilio-通过与 Twilio Segment 的数据共享增强您的营销能力.pdf

1、2023 TWILIO INC.ALL RIGHTS RESERVEDEmpower your Marketing through Data Sharing with Twilio Segment2023 TWILIO INC.ALL RIGHTS RESERVEDTodays PresentersAnanth PackkilduraiPrincipal EngineerMuralGreg YeutterPrincipal Solutions EngineerTwilio Segment2023 TWILIO INC.ALL RIGHTS RESERVEDAbout Mural Founded

2、 in 2011,a leading visual collaboration platform designed to help teams work together in a shared,dynamic environment 2023 TWILIO INC.ALL RIGHTS RESERVEDAgenda Twilio Segment Overview Warehouse Vision Customer Story feat.Mural Linked Audiences2023 TWILIO INC.ALL RIGHTS RESERVEDCompanies have had to

3、adapt as a result of major recent changesThe death of third-party cookiesIncreasing data warehouse relianceThe rise of AIProliferation of martech tools2023 TWILIO INC.ALL RIGHTS RESERVEDCompanies know its important to put customers firstCompanies spend$96B+a yeartrying to understand customersSource

4、data:Gartner Research,Market Share:Customer Experience and Relationship Management,Worldwide,20222023 TWILIO INC.ALL RIGHTS RESERVEDMcKinsey,Next in Personalization 2021 ReportTwilio,The State of Customer Engagement Report,202356%consider engagement personalized today76%78%get frustrated when it doe

5、snt happenare more likely to buy again with personalizationBut customers are not feeling this on their end,which leaves companies extremely vulnerable 2024 TWILIO INC.ALL RIGHTS RESERVED2023 TWILIO INC.ALL RIGHTS RESERVEDThe problem:Disjointed tech stack experiences4 common symptoms of a disjointed

6、tech stackFragmented dataPatchwork solutionsIncomplete view of customerSlow activation and iteration2023 TWILIO INC.ALL RIGHTS RESERVEDClean,consented and consistent dataRobust,flexible integrationsUnified view of the customerAdaptive engagement Predictive insights and rapid activationFragmented dat