1、2024 Databricks Inc.All rights reserved1UNLOCKING DATA VALUE:UNLOCKING DATA VALUE:84.51JOURNEY WITH UNITY 84.51JOURNEY WITH UNITY CATALOGCATALOGRashmi Rashmi KansakarKansakar,Director,Data Architect,84.51,Director,Data Architect,84.51 Kerry Holton,Sr Solution Architect,DatabricksKerry Holton,Sr Solu
2、tion Architect,DatabricksJune 11June 11thth2024 2024 2024 Databricks Inc.All rights reserved2IntroductionsIntroductionsRashmi KansakarDirector,84.51Kerry HoltonSr Solution Architect,Databricks2024 Databricks Inc.All rights reserved 84.51 Journey Simplify to Unify Scale&Speed Data Product Mindset Uni
3、ty:Future for ALL Data+AI3AGENDAAGENDAUnlocking Data Value with Unity CatalogUnlocking Data Value with Unity Catalog2024 Databricks Inc.All rights reservedWHO IS 84.51WHO IS 84.51?42024 Databricks Inc.All rights reservedAbout UsAbout Us84.51 is a retail data science,insights and media company.We hel
4、p The Kroger Co.,consumer packaged goods companies,agencies,publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.Powered by cutting edge science,we utilize first-party retail data from over 62 million U.S.households sourced through the
5、Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51 Insights,84.51Loyalty Marketing and our retail media advertising solution,Kroger Precision Marketing.2024 Databricks Inc.All rights reserved2024 Databricks Inc.All rights reservedPERSONALIZATION IS NOT NEWPERSONALIZ
6、ATION IS NOT NEWThe ability to do it The ability to do it at scale for millions of households is newat scale for millions of households is new1850s1950s2000sData is the new oil Data is the new oil Clive Humby,20062024 Databricks Inc.All rights reserved2024 Databricks Inc.All rights reservedPERSONALI