1、 2024 Nielsen Consumer LLC.All Rights Reserved.2024 Nielsen Consumer LLC.All Rights Reserved.FMCG ResilienceHow to navigate through turbulent times and recover volumeDonatien Hanssens Senior Analytical Consultant|International Customer Success AnalyticsSebastiaan Buchholtz Senior Sales Consultant|Ad

2、vanced Analytics Solutions BeNeLuxMay 2024 2024 Nielsen Consumer LLC.All Rights Reserved.2024 Nielsen Consumer LLC.All Rights Reserved.2Inflation Private Label10.7%Price increase in 202341.2%Value share 2023Promotions19.6%Promo pressure 2023ResilienceThrive Next normal?Flashback and look forward 202

3、4 Nielsen Consumer LLC.All Rights Reserved.2024 Nielsen Consumer LLC.All Rights Reserved.3FMCG grew in the last two periods Notably driven by Easter period Source:NIQ Belgium RMS ScantrackBelgium FMCG Evolution Periods vs YA-P04 2024 2024 Nielsen Consumer LLC.All Rights Reserved.2024 Nielsen Consume

4、r LLC.All Rights Reserved.4Source:BE RMS ScantrackBE Total FMCG Volume weighted evolution -YTD W18 2024 Nielsen Consumer LLC.All Rights Reserved.5Source:NIQ Belgium RMS Scantrack Remain cautious on future price increase BE Top 15 brands Key KPIs-YTD W18RankBRANDValue(in M)ValueVolumePrice1(0)JUPILER

5、103.6 1.1%3.0%-1.8%2(0)COKE96.0 0.5%-3.4%4.1%3(0)COKE_ZERO93.1 -1.6%-4.0%2.5%4(0)LAYS62.7 -3.2%-3.2%0.0%5(0)SPA53.2 6.0%8.5%-2.3%6(1)LOTUS41.9 6.2%-0.3%6.5%7(-1)DOUWE_EGBERTS41.4 1.6%1.8%-0.1%8(1)C.DOR40.1 6.0%-1.4%7.5%9(-1)DR.OETKER38.9 0.4%0.5%-0.1%10(1)LIPTON32.8 -1.6%-4.5%3.0%11(4)RED_BULL32.3 1

6、2.9%15.1%-2.0%12(0)ALPRO31.5 -4.6%-2.3%-2.4%13(-3)KNORR31.1 -7.2%2.7%-9.6%14(-1)IGLO30.5 2.1%1.7%0.3%15(1)MILKA28.4 2.9%-4.2%7.3%2024 Nielsen Consumer LLC.All Rights Reserved.46.3%Of NB*increased in volume YTD+15.1%in volume sales+6.7%in volume sales in EU(YTD P4)Functional&energy category continue