1、INTRODUCTION TO AIWorld Travel&Tourism Council Contents|1INTRODUCTION TO ARTIFICIAL INTELLIGENCE(AI)TECHNOLOGYGUIDE FOR TRAVEL&TOURISM LEADERSJanuary 2024INTRODUCTION TO AIWorld Travel&Tourism Council2 Contents|CONTENTSFOREWORD.3INTRODUCTION.4Brief history of Artificial Intelligence(AI)4What is Arti

2、ficial Intelligence&Why There is Global Interest Now 7Algorithms:The Brains of AI 8Data:The Fuel That Drives AI 12Computing Power:The Machines Behind AI 16Types of Artificial Intelligence 21Generative AI 24Global Digital Divide&AI Skills Gap 31QUIZ.34ANNEX:AI TERMINOLOGY.35QUIZ ANSWER.40ACKNOWLEDGEM

3、ENTS.41ENDNOTES.42INTRODUCTION TO AIWorld Travel&Tourism Council Contents|3In 1950,codebreaker and now celebrated computer scientist,Alan Turing,posed one of the most interesting questions ever faced by humankind-can machines think?Artificial Intelligence(AI)has occupied scientists for decades.But i

4、n 2023,it caught the attention of global businesses,policymakers and civil society alike.In the UK,King Charles III called it“one of the greatest technological leaps in the history of human endeavour”.The UN Secretary General described AI as“unprecedented”and even the Pope stated that AI“has the pot

5、ential to contribute in a positive way to the future of humanity”before dedicating World Peace Day 2023 to the use of AI.As business leaders in Travel&Tourism it is vital that we understand the opportunities and challenges of this transformative technology.I am therefore delighted that the World Tra

6、vel&Tourism Council(WTTC)has partnered with Microsoft,one of our members and a leading technology company,to bring you the very latest insights into AI and what it could mean for our sector.What follows is the first report in a four-part initial series on artificial intelligence.We begin with an int