1、DATA SNAPSHOTDATA SNAPSHOTGlobal Study:Consumer and Employee Attitudes Toward AIBruce Temkin,CCXP,XMPHead of Qualtrics XM InstituteDr Cecelia Herbert,PsyDPrincipal XM CatalystTalia QuaadgrasResearch Program ManagerNovember Copyright 2023 Qualtrics.All rights reserved.KEY FINDINGS IN THIS REPORTKEY F

2、INDINGS IN THIS REPORTAs part of Qualtrics and Qualtrics XM Institutes Global Employee and Global Consumer Studies,we asked respondents a series of questions to understand their attitudes toward artificial intelligence(AI).These questions explored their concerns about AI as well as their comfort usi

3、ng the technology to complete common consumer and employee activities.We used their responses to gauge the global appetite for artificial intelligence.We learned that:+Consumers in most countries think AI will have a positive impact on society.Consumers in 20 of 26 countries think AI will positively

4、 affect society.Consumers are most optimistic in UAE,India,and Singapore with a net positive view of+57,+52,and+52,respectively.Meanwhile,6 countries have a net negative view of AI,with the most negative outlook projected in Canada(-20),the UK(-16),and the US(-12).+Consumers are most concerned about

5、 the lack of a human being to connect with.On average,48%of consumers are highly concerned about the lack of a human being to connect with if companies use AI to automate their interactions with customers.They are also highly concerned about the poor quality of interactions and loss of jobs for empl

6、oyees,with 45%of respondents citing each as a concern.+There is no one-size-fits-all approach to AI.Consumers from different countries expressed substantially different levels of comfort using AI to complete common tasks,with gaps up to 59 percentage points depending on the activity.Employees intere