1、#FutureofConsumerGoodsJanuary 2024The market of luxury goods2 2024 KPMG Advisors Single Member S.A.,a Greek Societe Anonyme and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All righ

2、ts reserved.The market of luxury goodsContents 2024 KPMG Advisors Single Member S.A.,a Greek Societe Anonyme and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.2Th

3、e market of luxury goodsQuick statistics05Introduction06An overview of the global personal luxury goods market 09The growing personal luxury goods market of Greece18Understanding and attracting todays luxury consumer30Key Findings04Foreword03Luxury brands embracing sustainability44The growing signif

4、icance of the pre-owned market of luxury goods52The digital evolution of luxury brands57Interview65End notes68Our team72Special focus on key trends433 2024 KPMG Advisors Single Member S.A.,a Greek Societe Anonyme and a member firm of the KPMG global organization of independent member firms affiliate

5、d with KPMG International Limited,a private English company limited by guarantee.All rights reserved.The market of luxury goodsThe luxury goods market emerges as a resilient segment of the economy,demonstrating a remarkable performance,even in the aftermath of economic downturns.Through the years,lu

6、xury goods have evolved from a purchase preference based on functional and social value,to a lifestyle choice that spans from the way consumers self-identify to the utilisation of these goods as an investment opportunity.Nowadays,consumers express their awareness towards environmental issues through