1、1STATE OF THE INDUSTRYSOTI AGENCY REPORT 2024|2024 STATE OF THE INDUSTRY:AGENCY REPORT2STATE OF THE INDUSTRYSOTI AGENCY REPORT 2024|CONTENTS4 ways to demonstrate agency value 3The evolution of the event format 5Sustainability as a non-negotiable 7The tech revolution is here 9Whats going on with clie

2、nt budgets?11The problem with pitching 14Which destinations are in and which are out?16 What does the future look like?19Top agencies in 2024 20 3STATE OF THE INDUSTRYSOTI AGENCY REPORT 2024|4 ways to demonstrate agency valueA pressing need for personalisation,pressure on demonstrating event value,a

3、nd the integration ofevents and marketing are just a few of the challenges facing planners right now.event gatherings,fostering relationships and creating lasting memories is a key focus.”With the ongoing concern for public health,strict health and safety checks plus risk assessments have become sta

4、ndard for in-person events.Technology has therefore become more important,“facilitating things like contactless ticketing,cashless payments,and virtual participation.”As many teams continue to work remotely,live events are often focussed on extended programmes to increase face time with employees.In

5、 this landscape“recognition and influencer events are becoming more elaborate to gain those invaluable likes/shares,”says one respondent.Events with a focus on community building and social impact are gaining traction too.“Events increasingly become platforms for fostering community spirit,collabora

6、tion,and addressing social or environmental issues,”one participant explains.Overall there is healthy demand for face to face,with brands recognising the need The world is changing rapidly,with both individuals and organisations becoming more aware of their placeinthe world and what they need to dot