1、2024 US Trend ReportConnecting with Smart HomeAdopters:2Connecting with American Smart Home AdoptersAdoption of Smart Home technology has surged among Americans in the last four years.As Americans introduce smart tech into their lives and living spaces,the ability to integrate technology with daily

2、routines has increasingly high appeal.Alongside the initial adoption of voice-controlled speakers,American consumers are now embracing smart home technology for two main reasons:to provide advanced security features and to efficiently manage their homes appliances from a distance.But a question loom

3、s:is my data safe?Drawing on YouGov ProfilesYouGov Profiles data,this report steps into the American Smart Home,uncovering the evolving landscape and exploring what the future might hold.It identifies the devices being embraced and shines a spotlight on the adopters:who they are and how brands can c

4、onnect with them.3Smart Home Appliance AwarenessDeepening awarenessOne in three Americans are now fully aware of smart home devices.Over the last four years,general knowledge about connected technology has deepened.202020212022202332%30%28%27%55%55%57%59%7%8%8%7%5%7%7%7%YouGov Profiles+USA Datasets

5、accessed:November 15,2020;November 14,2021;November 13,2022;November 12,2023.(N33,000).Smart home appliances include smart home devices and appliances such as smart security cameras,sensors,or alarms,smart speakers,smart thermostats,smart washing/dryer,smart fridge/freezer etc.I am aware of smart ho

6、me appliances,but dont know much about themI am fully aware of smart home appliances and know a lot about themI am not aware at all of smart home appliancesDont knowRapid adoption of smart home devices driven by security4Connecting with American Smart Home AdoptersSmart home security cameras,sensors