1、BlueprintAI for PersonalizationSponsored By2|AI for Personalization Blueprint 3 Why Artificial Intelligence Is a Must for Personalization5 A Quick Introduction to AI for Personalization What Is AI?5 Machine Learning and the Core Types of AI 79 How to Find AI Use Cases in Personalization Top AI Use C

2、ases in Personalization 10 Top Personalization Use Cases by Industry 1113 Top Companies using AI for Personalization How Bundesliga creates fan engagement with Amazon Personalize 13 Yelloh transforms into a modern mobile retailer with personalized communications 14 ResMed uses Amazon SageMaker to pe

3、rsonalize sleep therapy for millions 1516 Top AI Tools for Personalization Amazon Personalize 16 Amazon SageMaker 18 Airship 19 Dynamic Yield 19 Mutiny 19 Persado 19 Rasa.io 20 Sailthru 2021 Why Personalization of the Future Depends on AI About Marketing AI Institute 22 About Amazon Web Services(AWS

4、)22 Table of Contents3|AI for Personalization Blueprint It has never been more important for your brand to master the art and science of personalization.The vast majority of B2C and B2B consumers expect sophisticated personalization from brands.A full 86%of B2B consumers expect you to understand the

5、ir personal preferences,says Gartner.And 71%of B2C consumers expect the same.Not to mention,they expect you to act on it to deliver highly personalized experiences.Theres just one(very big)problem:Of the companies doing personalization,most still personalize based on simple pre-defined rules.(“If yo

6、u are X,you will see Y.”)Pre-defined rules used to work well enough in the early days of digital experiences.Back then,you didnt have much user data to work with.You could tell what someone clicked on or visited or boughtand that was about it.Limited data meant limited personalization options.So,lim