1、THE NEW RULES OF BEAUTYCEW STATE OF THE INDUSTRY 2024GOOGLE x SPATESource:US Google internal search data Q3 232023 BEAUTY TRENDS SURPRISED US SKINCARE HAIRCARE MAKE UP FRAGRANCESource:IN Google internal search data Q3 232023 BEAUTY TRENDS SURPRISED US HAIRCARE SKINCARE FRAGRANCEClaims per category r

2、anked by increase in average monthly search volume:2024 TRENDING CLAIMSHAIR SKINCAREMAKEUPTrendIncrease spf+63.8Kadvanced+22.2Kinstant+15.0Koil free+9.9Ksafe+9.0Knaturally+7.5Kskin barrier repair+6.5Kderma recommended+6.3Kbalancing+5.5Kbronzing+4.0KTrendIncrease modern hair styles+47.7Klow maintenan

3、ce+45.6Ktextured+22.8Kdetangling+10.1Keasy+9.5Kgray blending+9.1Kvolumizing+8.8Kclarifying+8.6Kstrengthening+7.3Khydrating+6.5KTrendIncrease setting+98.3Kglow+50.8Kspf+11.8Kluminous+11.4Kplump+10.1Kclear+9.4Kdewy+4.5Kmoisturizing+3.8Kweightless+3.6Kblurring+3.1KSource:Google Search data,average mont

4、hly search volume increase,comparing the past 12 months ending November 2023 vs the 12 months prior(US).Ingredients per category ranked by increase in average monthly search volume:2024 TRENDING INGREDIENTSHAIR SKINCAREFRAGRANCETrendIncrease vitamin c+121.2Khyaluronic acid+74.9Ktretinoin+53.9Kglycol

5、ic acid+50.0Kniacinamide+47.5Ksalicylic acid+32.3Ksnail mucin+27.2Kpeptide+22.3Kcoconut oil+20.9Kceramide+17.8KTrendIncrease rosemary oil+44.3Ksea salt+33.1Kcastor oil+26.4Kcoconut oil+20.0Kketoconazole+10.5Ktea tree oil+6.6Kminoxidil+6.5Kolive oil+5.8Kmint+4.6Kfinasteride+4.3KTrendIncrease vanilla+

6、51.2Kpheromone+50.2Kcoconut+8.3Kmusk oil+6.2Korange+5.9Kstrawberry+5.8Kamber oil+5.6Kginger+3.9Kvetiver+3.8Ksandalwood+3.5KSource:Google Search data,average monthly search volume increase,comparing the past 12 months ending December 2023 vs the 12 months prior(US).TOP TRENDING SKIN CARE BRANDS CERAV