1、AI for Manufacturing Marketing BlueprintSponsored By 2023,Marketing AI Institute,All Rights Reserved.Published July 20232|AI for Manufacturing Marketing Blueprint 3 Why Artificial Intelligence Is a Must for Manufacturing Marketing and Sales5 What Is AI,Really?3 Core AI Applications 67 How to Determi

2、ne the Right AI Use Case Top Marketing AI Use Cases in Manufacturing 79 Top Companies Using AI for Manufacturing Marketing Security Equipment Manufacturer Increases Email Capture Rate By 3X 9 Global Fortune 500 Manufacturer Boosts Net-New Leads and Customer Satisfaction 9 11 Top Marketing AI Tools f

3、or Manufacturing14 Why Manufacturing Marketing of the Future Depends on AI About Marketing AI Institute 14 About Drift 14 Table of Contents3|AI for Manufacturing Marketing Blueprint The worlds manufacturers have faced extraordinary obstacles in the last few yearsshaky supply chains,an uncertain glob

4、al economy,and labor shortages,to name a few.Still,customer demand has spurred unexpected growth in the industry.Now,manufacturers are tentatively leaving pandemic-era struggles in the rearview mirror and shifting their focus to leaping ahead of competitors.For industry leaders,this means digital tr

5、ansformation.Yet,as the industry progresses toward“smart factory”transformations on the manufacturing floor,many manufacturing marketers still find themselves stuck in place when it comes to marketing technology.Despite improved online experiences having a direct positive impact on customer satisfac

6、tion,revenue and retention,and an industry shift toward e-commerce,92%percent of manufacturers report that their digital experiences are behind customer expectations.Competition is surging,demand is high,and yet,the majority of manufacturers are unsatisfied with how their website captures and nurtur