Siegel+Gale：2018全球品牌简化指数报告（英文版）(42页）.pdf

1、The Worlds Simplest Brands 20182019 34 Index Foreword Highlights Global highlights United States United Kingdom Germany Sweden United Arab Emirates Saudi Arabia India China Japan Methodology About us 05 09 15 23 29 35 41 47 53 59 65 71 77 81 For more insights on how simplicity drives business result

2、s, visit: 65 Whats the value of simplicity? We set out to answer exactly that. We surveyed more than 15,000 people across nine countries to understand which brands and industries provide the simplest experiences. In todays shifting political, economic and cultural landscapes, people around the world

3、 are prioritizing simplicity. Now in its eighth year, our study reveals the worlds simplest brands are ones that put clarity and ease at the heart of the customer experience. Our findings reaffirm that simplicity inspires deeper trust and strengthens loyalty. People are also more likely to recommend

4、 a brand that delivers simple experiences. In the end, simplicity drives financial gain for brands willing to embrace it. Foreword 78 Drum roll, please. 78 910 How does simplicity pay for brands that embrace it? Highlights S&P +207% DOW +184% DAX +149% FTSE +66% +830 % 01/09 01/10 01/11 01/12 01/13

5、01/14 800 600 400 200 ZERO 01/15 01/16 01/17 01/18 Simplicity portfolio growth Since 2009, a stock portfolio comprised of the publicly traded simplest brands in our global Top 10 has outperformed the major indexes by 679%. 1112 55 % 64 % Simplicity pays PremiumLoyalty The percentage of consumers wil

6、ling to pay more for simpler experiences. The percentage of consumers who are more likely to recommend a brand because it provides simpler experiences and communications. Highlights $98 Billion Money on the table The amount of money brands are leaving on the table when they dont simplify. 131413 Hig