1、1 7T H E D I T I O N2024 b2b marketing mix reportDATA-DRIVEN INSIGHTS FOR YOUR MARKETING PLANThis is the seventeenth edition of Sagefrog Marketing Groups annual B2B Marketing Mix Report,a resource that has become a valuable year-end tool for modern B2B marketers.This report breaks down the results o

2、f our recent B2B Marketing Mix Survey,gathering the opinions and experiences of professionals across B2B industries,including technology,healthcare,industrial,and business services.This year,we received over 2400 responses,a first in Marketing Mix history.We transformed these contributions into dige

3、stible data revealing the top marketing trends and tactics to watch in the year ahead.With this information,marketers can make informed investments as they plan new budgets and marketing programs.We hope this years forecasts and findings help you approach your 2024 marketing strategy with greater co

4、nfidence.who we surveyedRespondents had the option to choose multiple industries as applicable to their field*Non-profit,Consulting,Market Research&TelecommunicationsCoordinator or Specialist33%Manager or Director32%Assistant16%Vice President11%C-Level8%2007-2024 Sagefrog Marketing Group,LLC.Page 2A

5、dvertising&Marketing Services 19%Information Technology(IT)Services 12%Human Resources&Recruitment 11%Financial Services 11%Healthcare&Medical Devices 10%Construction&Engineering 8%8%Manufacturing&Industrial Equipment 7%Logistics&Supply Chain Management 5%Pharmaceuticals&Biotechnology 4%Software Dev

6、elopment&Technology Solutions 4%Professional Services1%Other*a winning combination:in-house&outsourced Last year,more marketers pulled their efforts in-house.This year,it seems the majority relied on combined in-house and outsourced marketing.This suggests that marketers increasingly recognize the b