凯度：BrandZ 2020 百强企业(51页).pdf

1、1 The Corona virus drew many Newcomers to E-commerce 2 Value-shopping increased 3 Buying local moved from a sustainability practice to mainstream 4 Brands are entering the era of public People are looking for a modicum of certainty and optimism from Brands 5 The largest brand building platform in th

2、e world 3.8m Consumer interviews 170 k Brands 512 Categories 51 Markets 5.3bn Data points 6 Ranking methodology Financial value ($) Financial value created by a brand Brand contribution (%) Proportion of financial value generated by the brands ability to increase purchase volume and charge premium.

3、Step 01 Step 02 Step 03 Brand value Source: Step 1 Bloomberg, Kantar; Step 2 BrandZ 7 The Global Top 100 Most Valuable Brands 2020 18 Moutai 19 Louis Vuitton 20 UPS 21 Nike 22 Disney 23 PayPal 24 Starbucks 25 XFINITY 26 Netflix 27 Walmart 28 Spectrum 29 Instagram 30 Accenture 31 ICBC 32 Deutsche Tel

4、ekom 33 Intel 34 Chanel 34 Chanel 35 Adobe 36 China Mobile 37 YouTube 38 Ping An 39 Herms 40 Samsung 41 Salesforce 42 Wells Fargo 43 LinkedIn 44 LOral Paris 45 Huawei 46 American Express 47 Costco 48 Toyota 49 Gucci 50 Oracle 51 Cisco 52 JD 53 Budweiser 54 Meituan 55 Vodafone 56 Mercedes-Benz 57 Zar

5、a 58 China Construction Bank 59 HDFC Bank 60 RBC 61 BMW 62 Chase 63 NTT 64 Didi Chuxing 65 Xbox 66 Orange 67 HSBC 68 Haier 69 Agricultural Bank of China 70 Pampers 71 Dell Technologies 72 IKEA 73 AIA 74 J.P. Morgan 75 LIC 76 Colgate 77 TD 78 Bank of America 79 TikTok 80 Movistar 81 Xiaomi 82 KFC 83

6、Shell 84 Aldi 85 Uber 86 UnitedHealthcare 87 Citi 88 FedEx 89 Gillette 90 BCA 91 Baidu 92 Adidas 93 DHL 94 Siemens 95 Subway 96 Lowes 97 Bank of China 98 Lancme 99 Pepsi 100 Commonwealth Bank of Australia 1 Amazon 2 Apple 3 Microsoft 4 Google 5 Visa 6 Alibaba 7 Tencent 8 Facebook 9 McDonalds 10 Mast