1、1/41/424.6%25.5%24.8%26.9%20.4%20.7%21.9%21.7%16.2%17.9%18.1%19.9%7.6%8.3%9.6%9.2%6.1%6.8%8.1%7.7%10.5%8.1%6.2%5.6%5.7%4.8%4.8%4.1%4.1%3.7%3.1%3.1%2.1%1.6%1.5%1.3%2020202120222023Nint20202023&50005000Nint20202023&90.5%80.7%71.8%9.5%19.3%28.2%20212022202320212021-20232023&53%+53%+11%+11%+2023主流内容电商20

2、23全域电商2023202353%53%11%11%-9.47%44.55%26.18%10.94%21.83%24.64%28.30%7.56%-6.55%133.49%86.4%48.38%65.91%65.95%40.82%24.75%-20.00%0.00%20.00%40.00%60.00%80.00%100.00%120.00%140.00%160.00%2024Q12024Q150%50%202420241 1-3 3/Nint202411202441&NintMAT202303&MAT202403&MAT202303MAT202303 vs MAT202403vs MAT202

3、403&/成分蔬菜&谷物元素技术功能性成分无糖养生代餐草药高蛋白坚果低卡有机燕麦姜黄青稞奇亚籽藜麦草本大豆非油炸非转基因维生素锌硒植物植物甾醇核糖16.35%19.32%15.90%-5.52%21.87%-0.12%23.07%-6.45%27.85%27.06%57.92%-0.73%57.54%0.73%32.85%9.23%零食/坚果/特产整体品类含健康元素子品类120%+120%+山核桃/坚果/炒货150%+150%+糖果/果冻/布丁240%+240%+饼干/膨化NintMAT202303&MAT202403&202420241 1-3 3/-MAT202403+196%+140%+

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