1、 www.ac c oreurop ean tren d s.c om EUROPE ON THE MOVE:INSIGHT ON THE TRAVEL PLANS IN 2024 TABLE OF CONTENTS Foreword Methodology Travel Intentions Spending Power Destinations:where will Europeans go in 2024?Travel Trends Climate Consciousness A Longer Peak season?Travel companions:Me,myself and the

2、 dog A deeper connection Recharging Body&Soul Concerts,Competitions,Carnivals On the Roads,Railways and Waterways Trip Planning&Booking Influences:Friends,Reviews,Brands and Netflix AI Combined with Human Touch Hotel Heaven Summary&Take-Aways References Page 03 Page 04 Page 05 Page 09 Page 17 Page 2

3、2 Page 23 ABOUT ACCOR Accor is a world leading hospitality group offering experiences across more than 110 countries in 5,600 properties,10,000 food&beverage venues,wellness facilities or flexible workspaces.The Group has one of the industrys most diverse hospitality ecosystems,encompassing more tha

4、n 40 hotel brands from luxury to economy,as well as Lifestyle with Ennismore.Accor is committed to taking positive action in terms of business ethics&integrity,responsible tourism,sustainable development,community outreach,and diversity&inclusion.Founded in 1967,Accor SA is headquartered in France a

5、nd publicly listed on Euronext Paris(ISIN code:FR0000120404)and on the OTC Market(Ticker:ACCYY)in the United States.For more information,please visit or follow us on X,Facebook,LinkedIn,Instagram and TikTok.EUROPE ON THE MOVE:INSIGHT ON THE TRAVEL PLANS IN 2024 PAGE:02 FOREWORD 2023 was a positive y

6、ear for European travel.Industry-wide occupancy,Average Daily Rate(ADR)and RevPAR showed positive trends in 2023 year-on-year across the continent,with top-line growth helping to mitigate continued cost challenges.Europe,the worlds most visited region,reached 94%of 2019 tourist levels1,supported by