1、CONSUMER VISION 2035The Era of the Insight to Foresight PivotAt dentsu,we are driven to innovate.Through innovation,we ensure the impact our clients need to drive growth in their business,while also generating a positive effect on the industry,society,and the world.To help accomplishing this,we crea

2、ted the dentsu Consumer Vision research platform,that looks into the future of technology,culture,consumers,and brands to provide marketers with a view into upcoming shifts that will reshape the business landscape.The first edition of this platform,The Age of Inclusive Intelligence,was a 2021 study

3、that looked at how emerging consumer expectations,as well as societal and technological developments,were shaping a new landscape that brands needed to prepare for on the way to 2030.The study proved to be a powerful compass that our experts and clients leveraged to map implications in various indus

4、try sectors,and to think about planned initiatives from a different point of view.In fact,several of the trends and use-cases outlined in The Age of Inclusive Intelligence came to life earlier than expected:for instance,we speculated that we may see,before 2030,the first brain-computer chip implant

5、and in January 2024 Neuralink announced human trials to that effect have begun.1 Characterized by an acceleration in technological development set in motion by the pandemic lockdowns,the early 2020s outpaced some of our wildest predictions.To keep our fingers on the pulse of a fast moving future,we

6、are now pushing forward the perspective of our Consumer Vision research platform to 2035 to once again understand how evolving consumer expectations,shifts in culture and society and new horizons opened by technology development will shape the future mandates of brands.As we embarked on this work,we