1、Market IntelligenceApril 2023GMAC Prospective Students Survey2023 Summary Report2 Graduate Management Admission Council(gmac)GMAC Prospective Students Survey 2023 Summary Report 3Introduction .5Executive Summary .7Whats New in 2023 .11Program Preferences .18Online and Hybrid Trends.26Career Journeys

2、 .33Candidate Mobility.38Candidate Profiles .44Conclusion .49Methodology .51Respondent Profile .52Contributors.53Appendix .54Table of Contents4 Graduate Management Admission Council(gmac)Meaningful shifts in prospective student demographics are underway.Understanding candidates from Generation Znow

3、the largest generation applying to business schoolsis critical as programs plan for the road ahead.Additionally,taking a closer look at the trends among women,first-generation,and U.S.underrepresented candidates equips schools with the knowledge to ensure every talented person can benefit from the b

4、est business education for them.We trust that the Prospective Students Survey 2023 Summary Report will be a helpful tool as we work together to build a more inclusive GME that develops collaborative,creative,and courageous leaders of today and tomorrow.Joy Jones,GMAC CEOGMAC Prospective Students Sur

5、vey 2023 Summary Report 5For more than a decade,the GMAC Prospective Students Survey(PSS)has provided the worlds graduate business schools with critical insights into the decision-making processes of people currently considering applying to a graduate management education(GME)program.Its questionsco

6、vering a diverse range of topics that impact prospective students application and enrollment decisionsprovide school professionals with timely,relevant,and reliable market intelligence to inform how they engage with candidates to build their incoming classes.This years summary report,which considers