1、DATA TRENDS 2024FINANCIAL SERVICESHow Industry Leaders Are Building for Success in the Snowflake Data CloudTABLE OF CONTENTSGen AI Is Transformational.3Trends That Matter to Financial Services.5The State of the Financial Services Data Cloud.9Using Data Sharing and Collaboration to Solve Critical Fin

2、ancial Services Business Challenges.11 Five Ways Financial Services Firms Can Leverage Generative AI.13 Preparing for the AI Future.14 Appendix:Methodology.15 2DATA TRENDS 2024:FINANCIAL SERVICES3METHODOLOGYWe looked at how our Snowflake financial services customers adopted features and capabilities

3、 of the Data Cloud over the previous fiscal year to reveal trends,both in terms of the foundational development of data infrastructure and those users first moves into advanced AI.Where relevant,we have compared industry usage to our broader,cross-industry metrics to show both alignment and,more imp

4、ortantly,deviations.Generally,we compared usage in January 2023 to January 2024 to align with Snowflakes fiscal year,except in cases where features went into public preview during the year.In those cases,we compared the first full month in public preview to January 2024.For the full methodology,see

5、the appendix.DATA TRENDS 2024:FINANCIAL SERVICES3GEN AI IS TRANSFORMATIONALIn 2023,the hype surrounding generative AI was massive.But in 2024,the real work is underway as enterprises start to pour their proprietary data into large language models(LLMs)and create bespoke applications that drive their

6、 businesses in new directions.At Snowflake,we see this trend clearly,including among some of the largest enterprises in the Global 2000.Gen AI has moved out of the experimentation phase and into production.Our recent report,Snowflake Data Trends 2024,reveals how organizations have been using this tr