1、IZEA INSIGHTS SPECIAL REPORTAPRIL 2024Influencers&Amazon 2024 2024 IZEA Worldwide,Inc.US EDITIONWe surveyed over 1,200 U.S.-based consumers to gain deeper insights into their Amazon purchasing behavior and the extent to which influencers impact their purchasing decisions.BACKGROUNDUnderstand the imp

2、act of influencer marketing on Amazon purchasing behavior Analyze the effectiveness of marketing strategies on Amazon purchasing decisions Determine the factors that contribute to trust in influencer recommendations for Amazon products Provide actionable insights for optimizing influencer marketing

3、strategies to promote Amazon products GOALSAll product names,logos,and brands are the intellectual property of their respective owners.All company,product,and service names used in this report are for identification purposes only.Use of these names,logos,and brands does not imply endorsement or part

4、nership.SAMPLE POPULATIONU.S.SOCIAL MEDIA USERS1,280 RespondentsAll respondents were required to have an internet connection and be a social media user in order to participate in the survey.United StatesGEOGRAPHYDATA GATHEREDTOUnited StatesGEOGRAPHYDATA GATHERED3/19/243/20/240%5%10%15%20%25%30%35%40

5、%18-2930-4445-606025.9%30.8%23.5%19.8%SEX0%10%20%30%40%50%60%MaleFemale51.8%48.2%AGE80%OF SOCIAL MEDIA USERSsay they are Amazon Prime members.Q:Are you an Amazon Prime member?0%10%20%30%40%50%60%70%80%90%18-2930-4445-6060+75.1%85.8%83.4%72.4%“Yes”by Age Group0%10%20%30%40%50%60%70%80%90%MaleFemale79

6、.3%80.2%“Yes”by SexPURCHASE FREQUENCY BY AGE GROUPQ:How often do you purchase products on Amazon?0%5%10%15%20%25%30%35%40%More than once per weekAbout once per weekAbout 2-3 times per monthAbout once per monthRarely or never17.5%20.2%34.1%15.4%12.8%7.2%15.7%26.0%21.8%29.3%8.6%16.2%30.8%25.5%18.9%14.