Google官方2019网站优化技巧-SEVENS版.pdf

1、NOW OR NEVER Expand Your Business Overseas? ? ?%? ? ? ? ? ? ? ? ?3? ?I? ? ?U? ? ?U? ? ? Proprietary + Confidential Collection of best practices to delight your users Proprietary + ConfidentialProprietary + Confidential Ecommerce playbook at a glance Creating frictionless experiences across the funne

2、l After looking at several hundred retail sites, we realized that there were certain universal UX elements that helped create a frictionless shopping experience. This list aims to expand on the 25 Retail Principles and provide a checklist for improving your mobile site experience across 6 key site a

3、reas: Menu & navigation Search Category / product Home / landing page Conversion Form optimization Proprietary + ConfidentialProprietary + Confidential Clear CTA above the fold Have descriptive CTAs Clear benefit-oriented value prop above the fold Dont use full page interstitials Remove automatic ca

4、rousels Display top categories on homepage Use legible font sizes Use social proof Have a value prop at every point in the funnel, including category and product pages Allow users to sort/filter large number of products easily Add urgency elements Have price info above the fold on product pages Have

5、 secondary CTAs that facilitate x-device, like wishlist, email or call If large number of products, add reviews Show consolidated menu If foot traffic is important, include a store locator button in the menu If calls are important, include click-to-call at the top of every page Keep menu options on

6、one page For main product categories, order by traffic volume. If using subcategories, organize alphabetically Include post sales activities in the menu Dont redirect into checkout after adding to cart Limit your exit points at checkout Use pagination or a progress bar if more than 2 steps in conver