1、MEF PAYMENTS YEARBOOK 2024Your complete guide to the current state of m-commerce,DCB,mobile money and M-POS2C NTENTSFOREWORD.3INTRODUCTION.4THE MEF PAYMENTS PROGRAMME.9MOBILE WEB,IN-APP AND MESSAGE-BASED PAYMENTS.13 DIRECT CARRIER BILLING.18 MOBILE MONEY.25 IN-STORE MOBILE PAYMENTS AND M-POS.31CONCL

2、USION AND TAKE AWAYS.40 3MEF-PAYMENTS YEARBOOK 2024BACK TO CONTENTSAt the start of this century,a few enthusiastic phone owners started to pay for ringtones using reverse billed SMS messages.Premium text was an innovative(if clunky)solution to a pretty frivolous business need.But it was,in fact,the

3、start of a mobile payments revolution.Today,mobile payments are everywhere.People store bank cards in wallets on their phones and use them to buy things in store and online.They use phone credit or dedicated mobile money accounts to trade,save and make purchases.Meanwhile micro-merchants use dedicat

4、ed POS readers to receive mobile payments.It all adds up to an industry that transacts trillions of dollars every year.But this market never stands still.New technology is changing whats possible.The arrival of generative AI could,for example,power bot interactions that enable new levels of personal

5、ised shopping.Then theres regulation.Theres a trade-off to be made between convenience and safety.How can law makers and industry stakeholders reduce friction in mobile payments without letting in fraudsters?This is the context for all of the regulatory changes happening around the world.How can ind

6、ustry insiders stay on top of these developments?The MEF can help.Our Payments workstream comprises virtually every major company active in the sector.Our members are committed to building the best possible future for the industry.Since information is so central to that process,we are delighted to p