1、1Global Perceptions of Progress on Gender Equality Accelerating Gender Equality Through Media and Advertising To Transform Society and Drive Brand Growth Research Study by SeeHer&Dentsu2Whats InsideOpening Summary 03Gender Inequality:Pandemic,Reset and Recovery 04 Foreword:SeeHer 06Foreword:dentsu 0

2、8Revisiting U.S.Perceptions On Gender Equality:Hope Turns to Disillusionment 09Global Perceptions:Gender Equality is a Universal Concern,but Prioritization Varies 12Media and Advertising Must Be Catalysts For Change 303Global Perceptions Of Progress On Gender Equality|Opening SummaryOpening SummaryG

3、ender inequality is truly global in scope and limits opportunities for nearly four billion women around the world.1 The World Economic Forums 2023 Global Gender Gap Report revealed that the global gender parity gap has reached a closure of only 68%.The 2023 Global Perceptions of Progress of Gender E

4、quality,an ongoing thought leadership initiative between SeeHer and dentsu,found much the same results.Across the five countries we surveyed,women are perceived as 70%equal to men across various dimensions,encompassing equal rights,political empowerment,workforce/economic participation,educational a

5、ttainment,health,and societal perceptions.Our landmark study,released in 2021,focused on the U.S.,and probed perceptions of gender equality among men,women,women of color,and various generations.A significant finding of the initial study was the power of media and marketing to affect gender equality

6、.In 2023 we revisited the study with an expanded global lens,exploring perceptions of gender equality in the U.K.,India,Japan,Mexico,and the U.S.This report outlines how,while multiple issues contribute to gender inequality,media and advertising are consistent in playing an outsize role across cultu