主修和辅修：规划和执行重大捐赠策略并通过小额捐赠.ppsx

1、The Majors and the Minors:Planning for and Executing Major Gift Strategies and Increasing Annual Fund Through Small DonationsBrianne BeroganAugustana College AdvancementThe Majors and the Minors:Planning for and Executing Major Gift Strategies and Increasing Annual Fund Through Small DonationsBriann

2、e BeroganDirector of Advancement Services and Data AnalysisAbout Augustanao Small,private liberal arts college with strong Swedish/Lutheran heritageo 2,500 undergraduates50 graduate studentsAdvancement Teamo 19 staff memberso 3 full-time gift officerso 1 part-time gift officero No dedicated IT suppo

3、rto Contactable alumni=26ko Average#donors annually=6kAugustana+SlateEllucian Colleague campuso Colleague is system of record for shared information(i.e.demographic information)Using Slate for Advancement since August 2019and were still implementing o Admissions using Slate for 6ish yearso We do NOT

4、 share an instanceDonor Behavioro 15%of donors give to more than one fund during a fiscal yearo More than 50%of those donors(or 10%of overall donor population)give to 3+fundsMedian overall gift=$30Median gift on Day of Giving=$100Giving forms built to accommodate donor behaviorFundraising Methodso 3

5、 major solicitations through EAB(Fall,CYE,FYE)o One major giving“day”in Marcho Viking Club and Friends of Music campaignso Just started planning for dedicated giving days(VC=Fall,FOM=early winter)o Small-dollar and targeted campaigns throughout the yearo NEW!Double the Donation integration for match

6、ing giftsThe MajorsMajor Donor Initiatives:o$40M matching challenge for endowed scholarships o Ongoing priorities:fundraising for the annual fund,capital projects,and“popcorn priorities”Major Donor=$1,000+We primarily rely on 3 features in Slate:o Voyagero Opportunitieso Queries