Influencer ：2019年意见领袖营销报告(英文版)（36页 ）.pdf

1、INFLUENCER MARKETING BENCHMARKS REPORT 2019 TABLE OF CONTENTS 3 5 8 12 15 33 35 Why Influencer Marketing Benchmarks matter Audience Quality Benchmarks Like Follower Ratio Benchmarks Engagement on sponsored vs. non-sponsored posts on Instagram Engagement on sponsored vs. non-sponsored posts by countr

2、y Influencer Marketing Benchmarks - Key Takeaways Methodology Why Influencer Marketing Benchmarks matter Between the Fyre Festival documentaries, rampant fraud via purchased followers and engagements, and even the more recent James Charles fiasco, influencer marketing has received a somewhat shady r

3、eputation in colloquial conversations this year. At InfluencerDB, we strive to shed light on the influencer industry by providing transparency and data-backed insights to help marketers make better data-driven decisions. By establishing industry benchmarks for success, we help to level the playing f

4、ield and create a marketplace for anyone to feel comfortable participating without fear of wasted investment. The benchmarks outlined in this report will give influencer marketers an independent perspective on standard influencer campaign performance, a necessary statistic for any successful data-dr

5、iven organization. The report is broken up by country and by vertical, giving a clear view into how Instagram influencers work for advertisers in many different markets. Most importantly, these benchmarks allow brands and agencies alike to showcase great results relative to industry standards, confi

6、dently and authoritatively proving return on investment. Engagement rates have steadily dropped over the years and recently reached a plateau, giving marketers a clear understanding of what success can and should look like for their teams. With that said, its important to remember that data refers t