1、DIGITAL CUSTOMER LOYALTY REPORT 2024Theres been a digital transformation of loyalty over the last twenty years-from plastic cards and paper to web and app.Consumers are given more ways to engage,earn and redeem.Businesses are benefiting from greater insight,visibility,reach and retention.But whats w

2、orking best?And where is the loyalty market heading?Where next for loyalty?2APADMI DIGITAL CUSTOMER LOYALTY REPORT 2024WWW.APADMI.COMIntroductionWhy is this important?Loyalty is more important than ever.It is a priority for every brand owner,and digital experiences have changed the way customers wan

3、t and expect to interact with the brands they buy from.But are businesses taking full advantage of everything digital loyalty has to offer?Are the right platforms being invested in and how do you ensure they encourage positive customer experiences to drive retention and growth?The Apadmi Digital Cus

4、tomer Loyalty Report 2024 canvases opinion from leaders in loyalty across retail,financial services,utilities and travel and leisure with the aim of understanding how digital,and more specifically digital products,are supporting personalisation,which audiences are being targeted and where the future

5、 focus will be.Earn and burn points and exclusive offers are well-established and being used to good effect(59%and 72%respectively of our survey recipients are already using these tactics in their loyalty programmes),but gamification,tiering rewards and even charging for paid membership are the curr

6、ent expectation and need to be delivered seamlessly to be effective.Businesses and brand owners know they need to get this right and digital platforms are the way to do it.“The influence our daily digital experiences have on loyalty is more powerful than ever,”says Apadmis Group Content Director Jak