1、Facing a new commercial realityCommercial trends study 2024January 20242Commercial Trends Study 2024Source:Simon-KucherEvaluation of B2B outlook and trends for 2024Action items and trend responseSimon-Kuchers recommendationsiStock/ipopbaWhats in store?Opinions and viewsof over 1700key stakeholders f

2、rom various B2B industriesIntroduction to this studyIn the dynamic landscape of 2024,companies have an optimistic outlook emerging from a turbulent 2023.Companies face exciting opportunities amidst global phenomena like macroeconomic shifts,innovation,evolving labour markets,and more.In total we hav

3、e had 1775respondents surveyed in the period between October 10thand November 21st3Sample overview Commercial Trends Study 2024Source:Simon-Kucher,Commercial Trends Study 2024 conducted from Oct 10th,2023 to Nov 21st,2023|Total n=1775SK Internal:Optional to include in deckAcross a variety of positio

4、ns Regions Industries and companiesChairpersonChief ExecutiveManagin DirectorMiddle managerNon Executive DirectorOther board level manager/directorOther senior manager/director below board levelOwner/ProprietorPartner71%17%12%EuropeAmericasAPAC2%3%3%3%4%5%5%6%6%7%8%12%14%23%Aerospace&DefensePaper&Pa

5、ckagingComponentsChemicalReal estateEnergyMedia/marketing/advertising/PR&salesLogisticsAutomotiveEducationTransportation&distributionConstructionManufacturing machineryBusiness services28%58%14%LargeCorporateCorporateSmallbusiness50010Revenue(mEUR)4Executive summary|Companies expect a positive outlo

6、ok on 2024 and are planning to launch measures to outgrow 2023 yet they are lacking readiness to executeSource:Simon-Kucher,Commercial Trends Study 2024 conducted from Oct 10th,2023 to Nov 21st,2023|Total n=1775 A.Evaluation of B2B outlook and trends for 2024B.Action items and trend responseCommerci