1、AI&ICExplore the findings of ourrecent survey to understandmembership perspectives onthe use and adoption of AI atwork.REPORTCONTENTSp3IntroductionAbout the surveyp4Current attitudes towards AI and generative AIp4-6AI and generative AI adoptionp6-7Internal communication and workplace AI adoptionp8-9

2、Conclusionp1202Generative AI as an internal communication toolp10-11IntroductionIn late 2022,Silicon Valley firm OpenAI quietlylaunched ChatGPT,making it available to thegeneral public.As is often the case in thetechnology world,it released a free beta versionso that its functionality could be quick

3、ly tested andimprovements made.As subsequent interviewswith key personnel at OpenAI have revealed,itcertainly wasnt expecting its product to go viral.2023 was the year AI at work went mainstream.Not a day went by without online debate about anAI-fuelled future.Social media platforms were fullof warn

4、ings for us all to get to grips withgenerative AI before someone more competenttook our jobs from us.But underneath all the media hype,whats thereality?Who is using generative AI at work and forwhat purpose?What difference is AI making to thework we do as internal communicators and thework our colle

5、agues do across their variousfunctions?How is it being used and what issueswith its adoption does our community foresee?In December 2023,the IoIC opened a survey tofind out how members feel about the first yearof AI in their workplaces.03A bout the surveyBaseline data was collected from 197 IoICmemb

6、ers.Respondents represented the private,public andthird sectors across a broad range of industries,providing rich anonymised data that has helped usbetter understand internal communicationsentiment towards the adoption of AI into ourworkstreams.To summarise:Respondents represent a range ofdemographi