爱德曼:2023年企业舆情风险及应对回顾报告(英文版)(28页).pdf

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爱德曼:2023年企业舆情风险及应对回顾报告(英文版)(28页).pdf

1、2023 ChinaChronicled and calibrated CrisisE D E L M A N C H I N AE D E L M A N C H I N AJ A N U A R Y 2 0 2 4*“China”in this document refers to Chinese Mainland.2023 China Chronicled and calibrated CrisisTable of ContentsPrefaceKey Findings and Path Forward032Top 100 Corporate Crisis Events04Top 10

2、Corporate Crisis Events15Appendix2123”“The NEW YearEvery year is a new year.But as we bid farewell to the year of 2023,its“newness”stands out.Its a year China moves on from the extensive COVID-19 pandemic and lockdown,yet still undergoing its aftermaths.Its a year China reconnects with the world,yet

3、 discovering widening gaps and cracks that have made it a different world.Its a year China resumes normal economic activities,but finding it challenging to hit the goal.In a word,we are starting a NEW chapter.Against that backdrop,this report explores the crisis landscape in this phase of transition

4、 and uncertainties.It chronicles and calibrates the 100 most exposed and discussed corporate reputational crises 100 most exposed and discussed corporate reputational crises in the contexts of Chinese mainlandChinese mainland media and social media in 2023.By tracking who(which companies)are entangl

5、ed in what types of issues at what point of time through which channels and how were things handled,we observe macro trends and patterns,while extracting specific takeaways for corporate leadership and communication professionals.As unpredictable and disruptive as crisis usually appear,the findings

6、from past can be leveraged to navigate another NEW year,the year of 2024:biggest election year in history with half of the worlds population expected to vote,and misinformation&disinformation rising to become the biggest short-term risks,as predicted by the World Economic Forum.32023 China Chronicle

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