1、Spotlight*MENASpotlight*MENAThe 2024 The 2024 Ramadan HandbookRamadan HandbookMarch 2024Report OverviewReport Overview2-Ipsos|The 2024 Ramadan HandbookWhat Do People Love Most About Ramadan?What Do People Love Most About Ramadan?03Lifestyle Changes In Ramadan Lifestyle Changes In Ramadan 05Eating Ha

2、bits In RamadanEating Habits In Ramadan13Shopping Habits In Ramadan Shopping Habits In Ramadan 21Brand Interaction And Advertising Brand Interaction And Advertising 27The Ramadan Personas The Ramadan Personas 34Eid Plans Eid Plans 41What Do People Love What Do People Love Most About Ramadan?Most Abo

3、ut Ramadan?The most beloved aspects about the holy month of The most beloved aspects about the holy month of Ramadan are the spirituality and fasting Ramadan are the spirituality and fasting 4-15%Fasting 15%Family and social gatherings 11%Iftar meal10%Tarawih prayers7%Ramadans atmosphere 5%Reciting

4、the Quran 2%Charity and good deeds30%Spirituality Ipsos|The 2024 Ramadan HandbookLifestyle Changes Lifestyle Changes In Ramadan In Ramadan 6-Believe Ramadan is about engaging in acts of charity84%Take Ramadan as a time of deep spiritual reflection and increased religious devotion86%Focus more on spi

5、rituality during Ramadan 82%Ipsos|The 2024 Ramadan HandbookPeople view Ramadan as a time to focus on People view Ramadan as a time to focus on spiritual matters and acts of charity spiritual matters and acts of charity Increase Stay the same DecreaseSleep,activity and productivity vary between indiv

6、iduals in Sleep,activity and productivity vary between individuals in MENA during Ramadan MENA during Ramadan 7-19%30%51%38%30%32%36%36%28%Sleep during RamadanActivity levels during RamadanProductivity levels at work during Ramadan Ipsos|The 2024 Ramadan Handbook8-Sleep,activity and productivity Sle