博世中国Tyson-《BANI时代下博世Z世代雇主品牌的创新与实践》.pdf

1、BANI时代下，博世Z世代雇主品牌的创新与实践Mao Tyson博世中国校园雇主品牌及年轻人才负责人1234Anxious：焦虑的职场心理Nonlinear：非线性的结果转化Incomprehensible：费解的人才供需状态Brittle：脆弱的市场环境BANI 时代下的年轻人才市场困境EMPLOYER BRANDING联结手咨询师Internal Associates 内容家创新人External Talents联结手CONNECTORRoles|SkillsPeople eco-systemTalent attractionRewardingDevelopmentIT system/Pl

2、atformCompany PolicyLeadershipWorking Environment(hard&soft)Org StructureThe way of WorkingOther functions(legal purchasing,etc.)Level 1Level 2Level 3生态并联用户体验咨询人CONSULTANT定制化雇主品牌咨询Focus group interview identify key insights from management level&representative employeesOnline questionnaireassess the

3、 strengths and weaknesses of your current employee experienceValidation-leverage the relevant data&deliver final recommendationsBosch EVP Message House-6 LevelsLevel 1:雇主品牌口号Slogan:Work#LikeABoschLevel 2:雇员价值主张:Grow|Enjoy|InspireLevel 3:雇主核心优势:6 Core MessageLevel 4:雇主政策和实践:100 Reasons to Believe Lev

4、el 5:雇员分享EGC Level 6:宣传活动 Campaigns Work#LikeABoschBosch EVP Message HouseLevel 1:Work#LikeABoschWork#LikeABoschBosch EVP Message HouseLevel 1:Work#LikeABoschLevel 2:Grow|Enjoy|InspireWork#LikeABoschBosch EVP Message HouseLevel 1:Work#LikeABoschLevel 2:Grow|Enjoy|InspireLevel 3:6 Core MessageWork#Li

5、keABoschBosch EVP Message HouseLevel 1:Work#LikeABoschLevel 2:Grow|Enjoy|InspireLevel 3:6 Core MessageLevel 4:100 Reasons to Believe Work#LikeABoschBosch EVP Message HouseLevel 1:Work#LikeABoschLevel 2:Grow|Enjoy|InspireLevel 3:6 Core MessageLevel 4:100 Reasons to Believe Level 5:Employee Stories&UG

6、CWork#LikeABoschBosch EVP Message HouseLevel 1:Work#LikeABoschLevel 2:Grow|Enjoy|InspireLevel 3:6 Core MessageLevel 4:100 Reasons to Believe Level 5:Employee Stories&UGCLevel 6:Campaigns Work#LikeABoschBe yourself“Uniqueness”Diversity WeekCelebrate success博世网络春晚Shape tomorrowDigi