1、Is Your Data Ready?Real-Time Personalized Engagement Is Changing the Mobile Marketing Landscape.1Looking for a way to master mobile marketing customer acquisition and retention and make your messaging stand out?Personalize it.Personalization is a one-to-one strategy that you can use to understand an

2、d connect with customers to gain an edge in an increasingly ruthless environment.As businesses constantly vie for customers attention over a variety of marketing channels,loyalty wanes:If consumers dont have the best experience,they can easily go elsewhere.In 2022,more American shoppers were less lo

3、yal to brands and retailers than at any point since the onset of the pandemic.And 90%of consumers who switched reported they would continue to do so in the future.of consumers expect companies to deliver personalized interactions and get frustrated when this doesnt happen.71%76%Looking for a way to

4、master mobile marketing customer acquisition and retention and make your messaging stand out?Personalize it.2Personalization Then vs.Now:How Has It Changed?THEN:Using first names in messagingContent is solely based on persona type(age,gender,location,marital status)Swapping out pictures or certain p

5、ieces of content based on personaSimple list segmentation based on zip code or industryPersonalization across a single channelMessages based on self-reported data(requesting product information,etc.)NOW:Content is based on the individualCreating entirely new,personal,relevant and individualized mess

6、agesComplex list segmentation based on a range of data(new vs.returning customer,previous purchases,preferences,etc.)Personalization across all mobile platformsCombining personalization and automation to deliver timely,relevant interactions at critical moments3The good news is,mobile is a channel th