CMI：2019年内容管理和战略调查（英文版）(28页).pdf

1、2019 Content Management 56% have conducted a content gap analysis. See page 11. There is still a lot of manual work involved In terms of scalability of their content-related efforts, 78% report their organization has some systems in place, but there is a lot of manual work. See page 17. Many lack th

2、e right technology to manage content across the organization 42% report their organization hasnt acquired the right technology to manage content across the enterprise. Another 42% say they have the technology but arent using it to its potential. See page 21. Prioritizing audiences and knowing what i

3、s important to them are top challenges Many respondents, when thinking about the audience(s) within their market, say they are challenged with prioritizing marketing effort toward one audience over another (71%) and knowing what is most important to the audience (61%). See page 22. In many organizat

4、ions, communication between teams is an issue Respondents anticipate their organizations biggest strategic content management challenge in 2019 will be communication between teams (e.g., content, marketing, IT, creative, sales). See page 26. 6 CONTENT TECH SUMMIT METHODOLOGY/DEMOGRAPHICS To better u

5、nderstand the approach content professionals are taking to strategically managing content, Content Marketing Institute (CMI) surveyed a portion of its subscriber database as follows: Nature of Organizations Business (Agencies and Consultants were excluded) For-profit Nonprofit Organizations Employee

6、 Size 50+ Employees CMIs research team designed the survey and performed the data analysis. Readex Research programmed and hosted the online survey and collected and tabulated the data. CMI emailed the survey invitations on January 29, 2019, and sent a reminder email on February 11, 2019. By Februar