DISQO：2020评估广告相关性调查（英文版）(23页).pdf

1、Ad Relevance Survey May 2020 Snapshot Introduction Overview 3 People encounter ads everywhere they go on their commutes, while shopping, and even at home. Encountering ads is inevitable, but are all the ads people see relevant to their interests and needs? How often do they see ads that are engaging

2、 enough to infl uence a purchase? To answer these questions, DISQO has conducted a study into ad relevance. From May 12 through May 15, 2020, we surveyed a selection of DISQO Audience members to understand: Consumer interest in viewing relevant ads Relevance of typical ads seen Factors that determin

3、e ad relevance Consumer sentiment in relation to ads Methodology 4 The study was conducted online, distributed to a nationally representative sample of DISQO Audience members within the United States via the Survey Junkie platform, which is wholly owned by DISQO. Surveys were taken on both desktop a

4、nd mobile devices. A total of 999 responses were collected over a four-day period, from May 12, 2020 through May 15, 2020. About DISQO 5 DISQO is a consumer-fi rst insights platform that delivers unprecedented data and analytics to the market research industry. The company powers insights profession

5、als and marketers with automated solutions that drive consumer research and improve ad effectiveness. Today, DISQO delivers an accurate and complete view of the consumer via technology built on the foundation of the largest fi rst-party research audience. By engaging consumers who choose to share th

6、eir attitudes and behaviors, DISQO captures the highest quality data, empowering its clients to make confi dent decisions. Founded in 2015, DISQO is headquartered in Los Angeles, California, and has over 140 employees. May 15th Results 999 responses collected May 12 to May 15, 2020 Interest in Relev